Way of work.

  • AWS Technologies

    • EventBridge
    • CloudWatch
    • VPC - Transit Gateway
    • GuardDuty
    • SageMaker
  • Other Technologies

    • JavaScript
    • MongoDB
Panorama at the beginning
  • Existing monitoring tool was performing poorly
  • Zappos IT team spent too much time maintaining underperforming tools
  • Rapid growth meant Zappos needed more automation to manage IT effectively

Our approach on this

Inside Zappos During the first phase of the project, our priority was to identify the most beneficial metrics to watch

  • Implementing basic improvements
    With the busy holiday season approaching, we prioritized stabilizing the existing monitoring system and introducing new metrics that would make the biggest impact on overall performance. We implemented metrics that increased visibility into each layer of their infrastructure, from web servers to databases, including number of errors, sales per minute, and latency times. With this new visibility, it was easier for Zappos to identify issues and improve quickly. Within just a few months, they had reduced the error rate by 95% and improved overall latency by 50%. 
  • Migrating to new monitoring platform
    As we continued to collect more performance data and introduce thousands of new metrics, it became clear that the existing monitoring system wasn’t capable of keeping up. We migrated to a more scalable, robust solution—Nagios (version 3), the current worldwide standard for IT monitoring. This new platform enabled the Zappos team to gain even higher visibility into all levels of technical operations.
  • Integrating with Amazon
    During the same year we began working with Zappos, Amazon acquired the company for nearly $1 billion. As a key technology partner, we helped Zappos integrate their technology platforms with AWS, including implementing new monitoring protocols to Amazon’s specifications in just two months. With the flexibility of the new monitoring system, we were able to deliver. We created metrics new to both Zappos and Amazon, and our custom solution even allowed Zappos to detect problems before Amazon. 

The results

Zappos gained a clear picture of how their technology was performing at every aspect of their business: sales, email marketing campaigns, user experience, security, and even fraud control.

With 24x7 monitoring for every business unit, we gave their team visibility into more than 15,000 daily metrics and created 5,000 graphs visualizing data across the business. We implemented over 400 runbooks to help Zappos understand each metric, analyze trends and identify problems more quickly, and reduce resolution times. 

They were able to add value with predictive technology, identifying problems before they affected customers, and maintained exceptional performance during peak traffic times, such as Cyber Monday sales. Our contributions help Zappos deliver on their first core value—to deliver WOW through service. 
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